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This is the step that
actually creates your Adppc advertising account. You don't need to submit
your billing information at this point. All you need to do is:
o Provide us with your email address.
o Select a password.
2.How
do I create an Adppc account? |
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You can create
and activate a Adppc account with a few simple steps.
. Step 1:
Name Your Ad Community.
This is the title you will use to identify your Ad community and keywords
in your account.
. Step 2: Target countries.
Select required countries nearly100 countries.
. Step 3: Create your Ad Community and Keywords.
Write your ad text, choose the keywords that will trigger your ad, and
specify your maximum cost-per-click.
. Step 4: Specify Your daily budget.
Your maximum daily budget helps determine your ad exposure (the number
of times Adppc shows your ad in a day). There is no minimum daily budget.
3.What
are keyword matching options? |
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Keyword matching
options are four different methods of targeting your AdPPCs ads to users.
With some options, you will enjoy more ad impressions; with others, you
will get fewer impressions (but potentially more clicks). By applying
more focused matching options to your keywords, reduce your cost-per-click
(CPC), and increase your ROI.
Broad Match - This is the default option. If you include general keyword
or keyword phrases-such as gift flowers -in your keyword list, your ads
will appear when a user's query contains gift and flowers, in any order
and possibly along with other terms. Your ads will also automatically
show for expanded matches, including plurals and relevant variations.
Because broad matches are sometimes less targeted than exact or phrase
matches, you should create keyword phrases containing at least two descriptive
words each. You can also try the keyword tool and the other three matching
options to further refine your targeting. Finally, keep in mind that other
advertisers may have bid for the same broad-matched keyword combinations
that trigger your ads, increasing your actual CPC amounts. Using exact,
phrase, or negative matches can help you keep your costs low.
Phrase Match - If you enter your keyword in quotation marks, as in "
flower bouquet " your ad will appear when a user searches on the phrase
flower bouquet, in this order, and possibly with other terms in the query.
For example, your ad will appear for the query new flower bouquet but not
for flower for bouquet. Phrase matching is more targeted than broad matching,
but slightly more flexible than exact matching. To ensure your ads are
as targeted as they can be, you may want to include at least two descriptive
words in your keyword phrases.
Exact Match - If you surround your keywords in brackets-such as [flower
bouquet]-your ads will appear when users search for the specific phrase
tennis shoes, in this order, and without any other terms in the query.
For example, your ad won't show for the query new flower bouquet. Exact matching
is the most targeted option. Although you will not receive as many impressions
with exact matching, you will likely enjoy the most clicks, because users
searching for terms in this manner typically want precisely what your
business has to offer.
Negative Keyword - If your keyword is flower bouquet and you add the negative
keyword -new, your ad will not appear when a user searches on new flower
bouquet. You can apply this option for a keyword at both the Ad set and
campaign level.
You can also easily change the match options for your keyword select any
one match option from list box in the keyword page
Smart match
- If your Ad is not performing well or not generating required CTR or
Conversion you can go for Smart Match.
It is based on CTR and Conversion. If You select Smart Match , you need
to select CTR or Conversion Based. Enter a required CTR or Conversion.
Then it will change your keyword status from Exact to Phrase or Phrase
to Broad. Even after changing , if your ad is not performing well you
will receive a mail from Adppc supporting team.
Smart Bid - When your Ad is not performing well you can go for Smart bid
. When you select the Smart bid , it adds 10 cents to your keyword CPC
to perform well your Ad.
4.How
much does Adppc cost? |
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In the Adppc programme,
the cost of your campaigns really depends on you - how much you are willing
to pay and how well you know your audience. It all depends on knowing
your own goals and letting us know what they are.
For example, a new advertiser paying in $ can activate his/her Adppc account
with just $5 and can then choose a maximum cost-per-click (CPC) from $0.10-
.$100.
Daily budgets start as low as $0.10 up to whatever limit the advertiser
is comfortable spending
5. Why
Can not I see my ad? |
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There are several
common reasons you may be unable to see your ad.
Although in most cases
your ad is up and running almost immediately after activating your account,
sometimes there is a server upload delay and it takes more than a few
minutes for your ads to start running. If you still cannot see your ad
after an hour and you have checked all of the possibilities below, please
contact us to let us know.
Check your daily budget.
When you create your ads and select your keywords or target sites, we
recommend a daily budget for maximum ad delivery on Adppc. If your daily
budget is set lower than the recommended amount, we spread the delivery
of your ad throughout the day in order to stay within your budget.
With the
AdWords post-pay option, you pay only for clicks or impressions you've
actually received, so you are not billed in advance.
We create an invoice for your advertising charges and bill your account
every 30 days, or after a certain amount of advertising charges (as determined
by history in the programme) accrues. If you run a cost-per-click (CPC)
campaign.
We create an invoice for your advertising charges and bill your account
every 30 days, or after a certain amount of advertising charges .
7.How
much does Adppc cost? |
Back |
In the Adppc the
cost of your campaigns really depends on you - how much you are willing
to pay and how well you know your audience. It all about to knowing your
own goals and letting us know what they are.
8.Where
will my ads appear? |
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Your keyword-targeted
ads will appear below the Adppc search results pages.
Additionally, your ads could appear on the search and content sites and
products in the Adppc
9.What
do I do if my keywords are inactive? |
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Your keyword
may move in to inactive state when your keyword is not having enough CTR
and Maximum cost - per - click . This is another way of saying that your
keyword or Ad Group's maximum CPC doesn't meet the minimum bid required
to trigger ads. This typically occurs when keywords aren't as targeted
as they could be, and the ads they deliver aren't relevant enough to what
a user is searching for.
10.Advertisers
using the budget optimizer |
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If you're using the
Budget Optimzer and some of your keywords are inactive, here's what you
can do:
· Increase your target budget or maximum CPC.
This is the best option if only a few of your keywords are inactive and
have a low minimum bid. By increasing your overall campaign spend, these
keywords are more likely to become active. Remember that your maximum
CPC must be more than the minimum bid listed in order for your keywords
to run.
· Delete or optimize your keywords.
This is the best option if there are many inactive keywords in your campaign
and at least a few of them have a high minimum bid. Try one or a combination
of the following ways to handle this situation:
o You can try deleting just the keywords (active or inactive) with a very
high minimum bid. This will help distribute your budget to those keywords
with lower minimum bids and give them a better shot of running.
o You can also try optimizing keywords with high minimum bids to be more
targeted. Either add another word or phrase to the keyword or move these
keywords to a campaign with more specific targeting settings.
11.
I can't log in to my account. What's wrong? |
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Please try
this troubleshooting checklist of solutions to common login problems.
Correct password?
The password field is case sensitive, so check to see if you are using
the correct capitalization. If you're unsure about or have forgotten your
password, you can choose a new one by clicking Forgot your password? on
the Adppc home page
Extra spaces
in login? Our login system is space sensitive as well as case sensitive,
so be careful not to enter any extra spaces before or after your login
information.
Correct email
address? Make sure you're using the email address you provided during
the Adppc account set-up process. Is it possible you used an alternate
address by mistake?
If you continue to have trouble logging in to your account, please contact
us and provide as much detail as you can, including any error messages
you may be receiving
12. I
forgot my password. Now what? |
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If you've forgotten
your current password, you can reset the password for your account online;
to protect everyone's security, we don't retrieve or email passwords.
Here's how to reset
your password:
1. Click Forgot your password? below the login box on the Adppc home page
2. This will take you to the Enter your email address to Send the Password.
3. Click on Submit.
4. Your Password will be mail to your mail..
13.What
if I am automatically logged out of my account? |
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The Adppc System is
designed to log users off after a set period of inactivity. It does this
to both maximize the speed and efficiency of the system and to protect
the security of individual accounts.
14.What
kind of Reports will I get? |
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Adppc provides full
online statistical, conversion, and financial reporting for the Adppc
keywords. program. You can view all your account reports online 24 hours
a day, 7 days a week. In addition, we'll be happy to email most reports
to you on your request. (Very large reports, over 2MB when zipped, cannot
be emailed.). In addition to Account report it provides Keyword Report,
Campaign report, Conversion report etc to represent how well your keywords,
adds are performing well. It also provide graphical representation like
Bar Graph, Pie chart and Line Graph for clicks , Impressions and Cost.
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